The pageant began in 1957 and hosts beauties from many different coffee growing countries. Winners have come from Colombia (of course), as well as Brasil, Venezuela, Puerto Rico, Honduras, Costa Rica, amongst others. There are also special invitations for non coffee growing countries, this year Poland and Canada sent contestants. In the past, Germany has sent a contestant and she even won the competition.
Here is a link to this year's competition info and winner pictures:
Also a link to a News report of the event (in Spanish):